In 1884, when Ferdinand returned to Monterey after several years in San Francisco and Gilroy, the White House mercantile was established. It was known as one of the finest stores south of San Francisco. The store was a model of neatness, very roomy, and contained everything imaginable in the way of mens and ladies goods, notions, hats, caps, boots, and shoes. In 1889, Ferdinand purchased part of Lot 6 from the David Spence heirs for the store. Alvarado Street was a bustling place!
|Sketch of Alvarado Street|
|The White House|
Photo courtesy of Montery County Historical Society
The White House advertised, too. In 1915, this ad was in the back of the yearbook for Monterey High School. I wasn't surprised to see it there since my grandmother was the assistant editor of the yearbook (more on that in a future post).
|Monterey High School Yearbook, 1915|